Bridgestone Europe has announced that it will be expanding its multi-brand strategy and will be introducing the Bridgestone brand in the agricultural tyre market in Europe.
Bridgestone is already the world's largest tyre and rubber manufacturer, present in over 150 countries worldwide. They produce tyres for virtually every kind of vehicle, from passenger cars, to trucks, buses, construction and mining vehicles, aircraft, and motorcycles.
'Bridgestone Agricultural' tyres plans to target the growing high-end segment of the European market, meeting the special needs of the largest, most powerful agricultural vehicles and equipment.
This new Bridgestone range will complement the existing Firestone Agricultural tyre business - Firestone has invested heavily to renew its product portfolio and has built a strong position in the European market, offering a large number of farmers high levels of performance and productivity.
With Bridgestone focusing on the largest vehicles and equipment at the top end of the market, the Company aims to avoid overlapping sizes and standards between the two brands.
A preview of the 'Bridgestone Agricultural' tyres promise will be displayed at the Agritechnica international agricultural exhibition in Hanover, from the 12th - 16th November 2013.
Following this, Bridgestone plans to launch its first product during the REIFEN international show in Essen, Germany in May 2014 - making it available for sale in Europe during the second half of the year.
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