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Winter tyres are designed to work at temperatures below 7deg C, which is a temperature whereby summer tyre tread compounds become harder and in doing so loose grip.
The tread design also differs significantly too as there are more grooves & sipes (specially designed 'cuts' in the tread) which offer better grip in wintery conditions than a summer tyre.
Because of this, the best time to be using winter tyres is between October & March and the extra grip you get is far better, not only in snowy & icy conditions but on cold, dry & wet roads too.