Latest News Toyo Tires Proudly Sponsors The Japan Freeride Open 2024

Article written by Bush Tyres

Toyo Tires

Toyo Tires are sponsoring this year’s Japan Freeride Open extreme ski and snowboard competition. The adrenaline fuelled competition will be held between Saturday 10th and Monday 12th February of this year.

Taking place at either the Hakuba Cortina Ski Resort or the Hakuba Norikura Onsen Ski Resort, in Nagano prefecture, the course will be decided at the very last moment to ensure that competitors are presented with the most challenging course in the best condition.

Freeride skiing and snowboarding competitions are winter extreme sports in which athletes choose their own route between the starting point at the top of the mountain and the finishing point at the foot. Athletes have to demonstrate individuality, with competition criteria such as the beauty of their line, speed, and technique all considered in their final score.

Toyo Tires company’s brand statement is “Open Roads Await“. This expresses the group’s frontier spirit of boldly running on untrodden terrain and creating new paths on their own. Athletes taking on the challenge of majestic snowy mountains and freely carving out their own gliding lines reflecting the company’s attitude, prompting them to join the Freeride World Tour, an international competition for the sport, and the top competition in Japan.

Japan Freeride Open 2024 will be a gathering of a wide range of generations, from top riders to junior and senior competitors. Events will be held in which the athletes who skied the best will be chosen by audience voting.

Through Toyo Tires support for sports and athletes, They will continue to support everyone who pursues their own path and takes on challenges.

Their Japanese parent company introduced a special website “First Descent -Winter Challengers-” to introduce winter sports, including the Freeride World Tour.

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