27 - Apr -

BUSH TYRES LAUNCH NEW WEBSITE AND ONLINE TYRE SEARCH

Article written by Bush Tyres
Over a year in the making, Bush Tyres have launched phase one of our brand-new website and tyre search. The new website represents huge investment in the company’s future and our ongoing commitment to our customers.

The new website features a revised tyre search which intends to make searching for tyres online easier, whether you are experienced in buying tyres or not, aiming to make sure you can buy tyres online from anywhere in the UK, on any device. Designed with customers in mind, the new website provides a user-friendly interface that makes it easy to navigate and find the correct tyre for your vehicle. The website uses an intuitive tyre search and filtering tools, to help users quickly narrow down their search to the exact type, size, and brand of tyre they need.

Our previous site had served us incredibly well over the years, moving us forward within the industry and allowing us to build upon our retail presence. As the business and team have grown, it was time to update the website to allow us to continue to move forward, make sure it is accessible to as many people as possible and to give ourselves greater flexibility to edit the website inhouse. We have been working with a great team from Laser Red, who have learnt a lot about tyres over the last 18 months, we look forward to our continued partnership.” – Ben Bush, Director at BA Bush & Son Ltd

As well as buying new tyres, users are able to schedule a service appointment, or get help with a tyre-related question, users can do it all from the palm of their hand.

Knowing that over 65% of our existing website users were on a mobile phone, the new site had to be responsive to all devices, something that is now industry standard. We have worked with web developers to make sure each page was designed for mobile as well as desktop, and during the build tested thoroughly to make sure every element was easy to access, as well as fast, intuitive, and responsive, providing a seamless experience on any device.

We’re delighted to have partnered with Bush Tyres on the development of their new website. This collaboration represents a significant investment in the company’s future, and we’re proud to have played a role in bringing their vision to life, and we look forward to continuing to support them in their digital journey.” – Liam O’Leary, LASER RED

The new site functionality includes the integration of both website and existing internal systems, allowing for quick updates of stock and availability which will help to decrease the BA Bush team’s workload by reducing manual intervention and other time-consuming tasks involved with keeping track of stock and orders.

The next year will see the team at Bush continue to work on the website making the search more intuitive and functional for both customers and branch staff as part of phase two.

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